This book was packed with concise, easy to understand information. I suspect it took the author decades of research and trial and error to come up with the strategies he describes. From social media to PPC to SEO, this book covers it all. I also loved the fact that it is unique to legal marketing, as it is an entirely separate beast within the marketing field. We have reached an era where we can no longer ignore digital marketing if we want to achieve any semblance of success in business. If you are in the legal profession, you have to add this book to your personal library.

In the old days a law firm could take out a big ad in the Yellow Pages and be done with marketing for the year.